Kimbap is the Korean sandwich. What I mean by that is Korean compare things to famous, usually American, counterparts.
Jeju is the Korean Hawaii. (Hawaii is better.)
BoA is the Korean Britney Spears. (Again, Britney Spears is better.)
Tteokbokki is Korean fast/snack food. (American fast food is better and varied.)
And kimbap is the Korean sandwich. When you would take a sandwich, in Korea you take kimbap.
I wonder why the subtle cultural appropriation and preference implied here is generally ignored by Koreans. I certainly don’t feel impressed when I hear about “counterfeit” Korean versions of American people, places, and objects.